The internet is flooded with high-budget noise. Algorithmic fact-checking does not scale. The only structural fix is a foundational web protocol that proves intent.
How we move from a standalone registry to native browser infrastructure.
The ignition phase. We provide publishers with a free, version-controlled registry that verifies intent. This recruits the critical mass of "adults in the room" necessary to prove ecosystem demand.
Live NowThe interim phase. By injecting the Trust Signal directly into the browser via an extension, we physically separate the security indicator from the publisher's HTML, proving empirical demand to browser vendors.
In DevelopmentThe endgame. With a formalized W3C protocol (.well-known/publishing-policy), massive publisher adoption, and proof of consumer utility, we lobby Chrome, Safari, and Firefox to natively display the Trust Signal in the omnibox.
This infrastructure is free for publishers forever. It is funded by patrons, philanthropic backers, and visionaries who want to fix the internet.