Publishing PolicyPublishing Policy for Legal
Attorney advertising rules already govern what you can say. A publishing policy shows clients and the public that your communications standards go beyond compliance.
Build Your PolicyWhy You Need One
Compliance is not credibility
Bar rules tell you what you can't say. They don't tell the public what standards you hold yourself to. A policy fills that gap.
Content marketing without publishing standards
Your firm publishes blog posts, newsletters, and thought leadership. Without stated standards, that content carries your reputation but not your rigor.
AI-assisted legal content is already here
Your team uses AI for drafting, research, and client communications. Disclosing how — before regulators require it — builds trust.
What Your Policy Covers
Advertising & marketing standards
How your firm's public content meets and exceeds bar advertising requirements.
Thought leadership standards
The standards applied to blog posts, white papers, and public commentary.
AI use in communications
How AI tools are used in drafting client-facing and public content.
Client communication transparency
Your standards for clarity, accuracy, and timeliness in client communications.
Regulatory compliance documentation
How your publishing practices align with jurisdiction-specific rules.
Define Your Standards
Free during the Development Preview. No credit card required.
Create Your Publishing Policy